4 E-Commerce Digital Marketing Strategies For 2022

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It’s the new year, and just like 2020 and 2021, e-commerce will continue to grow along with ways to market and build your audience and customer base. Over this past month, I’ve had the chance to review various client accounts and talk to the teams at Google and Bing, and based on the direction I […]

30 Under 30 Retail & Ecommerce 2022: Meet The Young Entrepreneurs Changing The Way We Shop

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Original post from FORBES There’s a mad dash to cash in on Amazon’s blockbuster success by snapping up third-party sellers, and Raunak Nirmal is leading one of the nation’s largest and fastest-growing Amazon aggregators. His company, Acquco, has raised $160 million to acquire businesses that will generate some $250 million in revenue this year. “I’ve been […]

Retailers are building their own ad businesses to compete with Amazon. Here’s the latest news on Walmart, Instacart, and more.

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Amazon, Walmart, Target, and Instacart are among a growing number of retailers betting on the growth of e-commerce and hoping that advertising can offset retail’s thin margins. They’re pitching advertisers on data that shows what people buy and when they shop. And they’re hiring to build adtech and relationships with advertisers. Amazon dominates retail media […]

Rise of Mcommerce: Mobile Ecommerce Shopping Stats & Trends in 2022

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Mcommerce, or mobile commerce, involves shopping through a mobile device (typically a smartphone), while ecommerce involves shopping online through your computer Insider Intelligence forecasts that US mcommerce will nearly double its share of total retail sales between 2020 and 2025. Ecommerce has been on the rise massively in recent years, but it may not be […]

2022 is expected to be the first trillion-dollar year for online sales, largely thanks to the COVID-19 pandemic

E-commerce will have its first trillion-dollar year of sales in 2022 as people continue to shift their spending habits online amid the COVID-19 pandemic, new data from Adobe projects. The pandemic gave e-commerce sales an “extra boost” as consumers moved online to meet their daily needs, Adobe said in its report. In 2020, online consumer spending hit a […]